Why My White Secret?

About us

« A smile is the best makeup any girl can wear »

- Marilyn Monroe -

we are different

Let’s be honest. There are a lot of oral care and teeth whitening products out there. We’re different. My White Secret is a UK based brand with a range of whitening strips, oil pulling, toothpaste, toothbrush and washbags that together spread smiles. Simple.

we believe in

- Natural products

- Products not tested on animals

- Oral care as a new beauty ritual

- you

formulated with UK dentists

My White Secret was born from extensive market research into non-peroxide teeth whitening treatments. Our products are developed jointly with the help of experts in dental care. Lots of teeth whitening products contain harmful peroxide based formulas that erode the teeth’s natural enamel and cause irreversible damage to your pearly whites. Not only could you damage your teeth but EU/UK law now dictates that any teeth whitening product with over 0.5% peroxide must be administered by a dental professional which means lots of trips to the dentist! At My White Secret we’ve perfected formulas that gives you fantastic results without any of the nasties and enables you to get dazzling teeth from the comfort of your own home.

For more check out our FAQs page